University News
For Immediate Release: 
Mar 10 2003

Nationally-Known Corporate Executive to Speak at Concord

Athens, W.Va. - Famous ‘Spokes-CEO’ Celebrates Oreck Corporation’s 40th Anniversary With Tour of Nation’s Business Schools.

David Oreck, 79, the colorful founder and chairman of the Oreck Corporation, will address students and faculty at Concord College on Wednesday, April 16 at 2:15 p.m. in the Main Theater of the Alexander Fine Arts Center.

Mr. Oreck, for many years the star of his company’s television, radio and print advertisements, is on a tour of the nation’s business schools. The tour coincides with the 40th anniversary of the founding of Oreck Corporation, the domestic manufacturer of premium vacuum cleaners and other household appliances.

Mr. Oreck, an avid Harley-Davidson rider and pilot of a fleet of vintage airplanes, seeks to impart his business expertise and life experiences to America’s future corporate leaders. He accepts no fees or travel reimbursements for his appearances.

Mr. Oreck will address:

· The do’s and don’ts of building a brand name in America today

· Why are so many classic brand names dead or dying? (i.e. Westinghouse, Oldsmobile, TWA)

· Identifying a niche market in the 21st century (Oreck had a hunch that many consumers would like a powerful but light-weight eight-pound vacuum cleaner like the Oreck XL. In the early 60’s, many people equated heaviness with quality.)

· What makes a good TV, radio or print ad?

· The future significance of ‘Made in the USA’

· How current corporate scandals affect Americans

Oreck's presentation at Concord College is free and open to the public.

Oreck Corporation employs 1,500 people at its New Orleans headquarters and state-of-the-art manufacturing plant in Long Beach, Mississippi. His company’s web site address is www.oreck.com.

This speaking engagement is sponsored by Concord College’s Career Services office and the Division of Business and Economics.

“We are grateful to Mr. Oreck for his willingness to share his business expertise with tomorrow’s business leaders,” stated Director of Career Services Tammy Jenkins. “This is an excellent opportunity for college students—from business students to art and engineering students—to learn about nationally-known products and the wide variety of skills that are needed by a corporation to maintain an edge in today’s economy.”

For more information, contact Tammy Jenkins, director, career services at
1-304-384-5325 or careerservices@concord.edu.

-CC-

Concord College Notes: Persons with disabilities should contact Rick Dillon, 1-304-384-5276
or Alice Dillon, 1-304-384-5177, if special accommodations are required for this event.

PO BOX 1000, VERMILLION ST., ATHENS, WV 24712.